The Printer’s Guide to the Perfect Promotional Poster
Posters have long been used as eye catching devices to promote products, services or special events. Despite the rise of digital advertisement the simple printed poster can help to significantly captivate your target audience and drive the results you’re looking for.
But, if you’re not the most artistically talented you may be wondering how to deliver a poster that stands out design-wise, whilst effectively communicating your business’ message.
What makes a stand-out promotional poster? As a long-established printer we’ve seen many of them, and unfortunately it’s not so easy as using vibrant colours and sticking on an image. Here are some of our tips on creating a truly enticing poster for your marketing efforts, whilst ensuring that you’re directing people to your event and setting the best impression of your business:
1. Create a clear focus
You’ll need to decide on what the key message is that you want to get across in your poster. This message needs to be obvious for the viewer and consistently represented in all aspects of design, whether through the colours which capture the tone of your message, or the type of font.
Understanding your target audience will definitely help with this, not only as to the design but what words you use and even where your posters will be placed. Look into the demographics for your target market and then research graphics, phrases and other design elements that will appeal to them.
2. Keep it simple
Of course your poster can be fun, however in many cases an overload of words and graphics will detract from the overall impact of the design; a single word or striking image can convey much more. Combine a few elements in a balanced composition that will intrigue your audience and really deliver your key message. Sticking with a few staple colours, can also help to steer your audience’s focus and create a lasting message.
3. Don’t overload your audience with information
Again, a lot of the time less really is more. Prioritise your information and leave anything out which won’t add value to the message you want to promote. If you have a lot of information to work with, make the typography the main focus. Or if you have little, you can use a bold image to draw in the viewer. Promotional posters need to grab the attention and be quick and easy to digest.
4. Experiment with typographies
If you don’t have an image to use, you can communicate a lot with simply the fonts you use. Bold and large fonts can convey importance and demand authority, or italics and a handwritten effect can give your poster a more informal, personal tone. The quality print you get is crucial to making sure your font looks it best and drives the impact you want to achieve. Always opt for a professional printing service which will give your poster high quality finish.
5. Make sure you have a compelling Call to Action
You have an attention-grabbing headline and have got across what you want your viewers to know in an alluring way. But now you need to direct your viewers on what to do next and include details about how they can contact you or find out further information.
This all depends on how you want to be contacted — via your website, telephone or through social media. Stick with one or two of these contact methods, together with your logo and company name, to keep your design simple and easy to read.
If you’re ready to create your stand-out promotional poster for your products, services or events, you can visit our website to see our range of pricing on fast, efficient and quality poster printing. Russell Printers specialise in reliable printing for a wide range of businesses in Birmingham and across the UK. Simply give us a call on 0121 236 2784 today to discuss any of your printing needs with our team.
